Makeup · Product Reviews

Beauty Blender is Releasing A New Foundation and We Already Know It’s Trash

I already have expressed on this blog how I feel about the Beauty Blender sponge. I don’t see a point in ever purchasing it again since there are so many other great, reusable makeup sponges that are a fraction of the price. As far as I know, the only products Beauty Blender put out are the Beauty Blender, just in different colors and sizes.


Beauty Blender has announced they are releasing a foundation. Jeffree Star posted this photo on his twitter:


It appears as though the photo originally came from Trendmood according to the little watermark right below the whopping 4 dark shades (out of 32).

I do not understand how a brand could see Fenty Beauty’s foundation range, along with Colourpop, Kylie Cosmetics and Covergirl’s most recent foundation launch and think that THIS is acceptable.

I do not understand how, from a business standpoint, you could exclude such a huge portion of your customer base, unless this is some sort of idiotic marketing scheme inspired by the idea that there is no such thing as bad press.

I do not understand how you could take the time to formulate a foundation for customers with a bad spray tan (check out bottom row, 4th shade from the left) instead of putting more effort into including a richer variety of dark shades.

Even the light shades don’t appear to have a good range. I swear, to me it looks like the same three colors over and over again.

Tarte recently came under fire when they released their Shape Tape foundation, also with a pathetic range of colors. How could any single person or brand in the beauty industry not hear about that and not understand the problem. Not only are you excluding our darker skinned pals from your product, you are sending a message that you don’t care about your customers with darker skin or don’t take them seriously. This, in turn, steers everyone away from your product.

Bottom line: if you do not have enough colors in your foundation line to cover people of ALL different shades and colors, then you are not ready to launch your foundation.


2 thoughts on “Beauty Blender is Releasing A New Foundation and We Already Know It’s Trash

  1. That color that could only be described as “bad spray tan” is BAD! I felt the same way, like I was just seeing repeats of the same three or four shades (I had to check the picture a couple of times to make sure my eyes weren’t playing tricks on me). It really irks me that some beauty brands STILL fail to be completely inclusive when it comes to foundation, concealer, and powder colors. 😡


    1. I know right? That orangey shade is a joke and the 3 dark shades they just threw in there against ALL those light shades…what were they even thinking…

      Liked by 1 person

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